Travelers are looking for open spaces, safety, and sunshine. Africa & Antarctica might be the answer
There are glimmers of optimism, both for the industry and for people itching to dust off their suitcases. Travelers are starting to book now for trips they hope to take months or more down the line. A smattering of markets, including Africa and Antarctica, are doing well, their highest-end inventory already selling out for stretches of their upcoming high seasons (in austral winter and summer, respectively). Some spots are even thriving right now.
Take Miami. Of roughly 15 five-star hotels bookable on Expedia for President’s day week, all but four fully sold out. The ones with availability were limited to the priciest rooms only. At the St. Regis Bal Harbour, just a handful of $3,500-per-night suites went unbooked; the remaining inventory at the 1 Hotel South Beach was mostly restricted to the 4,500-square-foot presidential suite, which, at $50,617 per night, would cost nearly half a million dollars to book out for the entire February break.
Airlines, in turn, have responded to that demand by increasing flights. Even at the height of the second wave of infections, Miami was seeing up to 90,000 visitors arriving through its international airport on any given day—compared to the average of105,000 to 115,000 in normal times.
Africa may be a bright spot. Go2Africa, a leading provider for tailor-made travel to the continent, says searches on its site had declined by 90% at the height of the pandemic’s first wave. But by January, they were down just 20% year-over-year. “The best lodges are all already full for the summer,” adds Ezon, who has seen similar upticks.
“This is Africa’s moment,” agrees Pamela Lassers, spokesperson for high-end operator Abercrombie & Kent. “Going on safari offers wide open spaces and privacy at the small boutique camps we recommend.” She said that interest extends to Egypt—what she considers “the world’s largest open-air museum.” Going on safari is a once in a lifetime holiday for a lot of people
Likewise Antarctica. Online travel aggregator TravelStride has seen a 25% increase in bookings to the southernmost continent compared to last year’s pre-pandemic numbers. On Google, Antarctica has charted the most significant growth in interest from American travelers. White Desert, the company best known for offering air-based trips (rather than cruises) to the continent, has already sold out two trips for late 2021, even with prices hovering around $100,000 per person.
The Maldives is trending upwards, too. The island nation registered more travel-related search queries on Google than any other country from November 2020 to January 2021, and some of its top resorts, like Soneva Fushi, saw revenues rise by as much as 50% in the last months of 2020 when compared to the same period in 2019
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