Italy Launches Campaign To Promote Destinations
Italy Launches Campaign To Promote Destinations. Italy has become a very popular destination for summer vacations, especially for Americans. A recent report published by Airbnb revealed that US travelers are highly interested in visiting destinations like Venice, Capri, and Florence this year.
The Italian government is aware of the popularity of the country for international travelers, and —while it helps the nation overcome the pandemic and the Ukrainian war crisis— it’s also worried about tourism.
The Italian Ministry of Tourism and the National Tourism Board have recently worked together on a solution and launched a new campaign to promote spectacular off-the-beaten-path destinations.
“This was part of the strategic plan by the Ministry of Culture and Tourism to better connect the well-known areas with those less known,” says Maria Elena Rossi, head of the tourism board, as reported by Euronews.
The new initiative is called “Viaggio Italiano” (Italian journey) and hopes to show travelers unpopular destinations with high tourism potential. This project has been described on the official website as “an unforgettable journey through villages, landscapes, paths, and foods”.
Over 1,000 fascinating villages, 100 landscapes, and 100 walking routes are being promoted with this new campaign. In the press release it was stated: “Today, Italy is more desired than ever. Precisely for this reason, it is the ideal moment to intercept visitors, Italian and non-Italians, through a clear and evocative insight: ‘A lifetime would not be enough to discover all of Italy”. Italy Launches Campaign To Promote Destinations.
Now travelers have a fascinating guide created by experts to discover “the real Italy”, avoid large crowds, and still experience the fascinating Italian culture.
Hidden Gems In Italy
The Italian government has developed a platform visitors can use to discover exotic and special landscapes. Users can try the interactive map and plan a route or use a filter to choose a destination within a specific region.
Travelers will discover charming short videos and even historic quotes related to the location. These are three examples of the fascinating destinations promoted on the website:
Abruzzo: Not Just Mountains
According to the information featured, in this region Travelers will encounter friendly people and can learn about local ancient festivals. Visitors can also taste the delicious local wine and explore its rivers, coast and green mountains and meadows.
La Valle Dei Templi, Selinunte: In Sicily
The valley of the temples offers visitors a fascinating archaeological landscape with Greek culture and aesthetics. Travelers will find powerful energy and a very Mediterranean charm. “Even after millennia, as products of ingenuity and spirituality impossible to be reduced to a simple ruin or a banal postcard image, but to be understood as a historical landscape that honors civilization.”
There is also a special category for the “Flavors of Italy” where travelers will find a guide explaining the traditional local dishes, routes with places to visit to taste original local food, and information about food and wine events.
Source: https://bit.ly/3yn8XJZ
