Bring the Hawaiian Islands to Life for Your Clients as an Expert

March 15, 2023 Bangkok

Hula dancer on beach at sunset — A hula dancer on Waikiki Beach (Photo via Hawaii Tourism Authority)

Welcome to Paradise

Hawaii is a tropical paradise that is welcoming to all types of travelers. Families, groups and couples will all love a visit to the Islands where they will find all of the elements of an island vacation from seaside golf courses, luxury hotels, well-equipped condos and adventurous excursions, snorkeling, world-class diving, dining and more.

With so many options, travel advisors will have no trouble selling clients on a trip to Hawaii, but they can also sell Hawaii as an expert with Travel Agent Academy’s free Hawaii Destination Specialist Program.

Surfer flying above wave crest with palm trees in background — Surfing on Hawai’i Island. (Photo via Hawaii Tourism Authority (HTA) / Kirk Aeder)

Build Your Knowledge of Hawaii

The Hawaii Destination Specialist Program is the perfect way to build your expertise in Hawaii. The course provides two levels of certification. Certification One provides an in-depth Introduction to the Hawaiian Islands. Certification Two is a roadmap for expertly selling vacations to Hawaii. After completing level one, travel advisors receive a Hawaii Destination Specialist Certificate.

Ocean coastline with beach and mountains in background — Ka’anapali, Maui. (Photo via Hawaii Tourism Authority (HTA) / Tor Johnson)

Increase Your Knowledge
Level Two certification allows travel advisors to broaden their knowledge and choose which islands to learn more about. There are extensive courses on Kauai, Oahu, Maui Nui (Maui, Molokai, and Lanai), and the Hawaiian Islands. Each island has its own Certificate of Island Specialist. Travel advisors who complete all of them earn the title of Hawaii Destination Expert.

grassy area with palm trees near beach with ocean waves — Poipu, Kaua’i (Photo via Hawaii Tourism Authority (HTA) / Tor Johnson)

Master Professional
Travel advisors can advance to Master Specialist status by completing level one and level two training as well as on-island training. More information about this special designation is available here.

Couple walking on Waikiki Beach, Honolulu, Hawaii. (Photo via IStock/Getting Images E+/jhorrocks)

An Overview of Hawai’i
The Certification One program is an introduction to Hawaii. It is divided into six chapters that cover geography, weather, activities and attractions, events and festivals, and Hawaii’s distinctive history and culture. There is also a map of Hawaii’s various islands.

Aerial view of Honolulu, Oahu, Hawaii. (photo via Art Wager/iStock/Getty Images Plus)

The Hawaiian Islands are being sold.
Selling the Hawaiian Islands is the second section of this certification. This is a more in-depth course on Hawaii that assists travel advisors in developing a strategy for selling the destination.

Last updated: 07:14 PM ET, Mon March 06 2023

Makena Secret Beach at sunset in Maui, Hawaii. (photo via paulacobleigh / iStock / Getty Images Plus)

Courses tailored to the island
On each island, there are four additional courses. The Kaua’i Specialist Certification, O’ahu Specialist Certification, Maui Nui Specialist Certification, and Island of Hawai’i Specialist Certification are among them. Each of these courses provides in-depth information about the island’s characteristics and what makes it unique for visitors.

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