TikTok’s Top Spring Break Destinations
The Most Popular Spring Break Vacations in 2023
According to the most recent projections from AAA and others, this year’s spring break travel period will be extremely busy. While many Americans will travel abroad, the majority will stay at home, seeking warmer temperatures and plenty of sunshine.
Ayrshare, a social media company, conducted a study examining TikTok data and weather statistics to determine the top cities for a spring vacation in the United States this year. Researchers looked at the number of hashtag views on TikTok for up to 50 popular U.S. destinations, as well as the average weather conditions from March to May, taking into account the average temperature and number of rainy days.
Here are the 10 cities that ranked the highest for 2023.
- Washington, Seattle
Seattle rounds out the top ten with a TikTok hashtag that has garnered 242 million views, beating out Destin, Florida, Phoenix, Nashville, Maui, and Las Vegas. Despite its cooler temperatures, the city only receives 8 days of rain on average during the spring and is home to well-known landmarks such as Pike Place Market, the Space Needle, and the Seattle Great Wheel.
- Los Angeles, California
With only 500,000 more TikTok views than Seattle, Los Angeles is the ideal spring break destination for those looking for warm temperatures and little rain. The Southern California hotspot is as versatile as they come, with a plethora of exciting neighborhoods with distinct personalities, access to some of the country’s best beaches, and bucket-list attractions like the Hollywood Sign and Walk of Fame.
- The city of Charleston, South Carolina
According to the Ayrshare team of experts, “Charleston has become a go-to spot for showcasing mouth-watering restaurant menus and culinary adventures in the South.” The South Carolina port city also offers average spring temperatures in the low 70s and easy access to the Atlantic Coast for those looking for a day trip to the beach.
- Portland, Oregon is a city in Oregon.
Portland has the most TikTok views in the Pacific Northwest, with 641.6 million. Unfortunately, the Rose City’s combination of cooler temperatures and rainy days is unlikely to entice spring break visitors looking for a break from the cold. Nonetheless, when not touring some of the country’s top microbreweries, visitors will have opportunities to explore Portland’s inviting parks and gardens and take in the scenic views.
- Denver is a city in Colorado.
Denver has nearly 300 million more TikTok views than Portland, putting it sixth on the list. While not particularly warm, the Mile High City is known for its abundant sunshine and versatility, as visitors can explore the great outdoors and venture out to Morrison to see a show at Red Rocks or live the city life downtown.
- Denver, Colorado
Denver has nearly 300 million more TikTok views than Portland, placing it sixth on the list. While not particularly warm, the Mile High City is renowned for its abundant sunshine and is extremely versatile in that visitors can explore the great outdoors and venture out to Morrison to catch a show at Red Rocks or live the city life downtown.
- Florida’s Orlando
Orlando is a classic spring break destination for families with children of all ages. When it comes to fun and entertainment, the Theme Park Capital of the World can’t be beat, and the balmy springtime weather means visitors can spend plenty of time outside exploring downtown and navigating Central Florida’s many theme parks.
- Washington, DC
Travelers won’t find any palm trees or beaches in Washington, D.C. but the nation’s capital is routinely a big draw this time of year thanks to its iconic cherry blossoms and famous landmarks and attractions like the Lincoln Memorial and Washington Monument. As the weather heats up, visitors can walk the National Mall and tour the Smithsonian Institution, the world’s largest museum, education and research complex without spending a penny.
- Austin, Texas
The Texas capital edges out the nation’s capital with 2.3 billion TikTok views this spring. Austin, which prides itself on keeping it weird, is hardly the underrated city it once was but that doesn’t mean it isn’t a premier spring break getaway. Ideal spring temperatures mean travelers can enjoy the outdoors while taking in live music at every turn, sampling world-class comfort food like barbecue and street tacos, floating on Lady Bird Lake and strolling lively strips in Sixth Street and Rainey Street.
- Houston is a city in Texas.
This year, Houston takes the top spot with a nation-leading 4.8 billion TikTok views. The Texas city is propelled by an average spring temperature of 78.9 degrees, as well as attractions for all interests, such as museums, shops, parks, and a thriving foodie scene. Furthermore, visitors can reach Galveston Island’s beaches in under an hour.
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